by Yair Soto
From Automobiles to Real Estate: A Personal Shift
Three years ago, I left my role as a manager in the automobile industry to step into real estate here in San Miguel de Allende. At the time, I was managing a development, learning the ropes of the industry, but something didn’t sit right with me.
Selling properties often felt like convincing people that their needs fit a specific product, even when deep down, I knew there might be something better out there for them. I realized I wasn’t interested in selling for the sake of selling—I wanted to connect with people and help them make decisions that truly aligned with their goals.
A Better Way to Work—and Live
San Miguel de Allende offers a unique approach to real estate, one that resonates deeply with me. Unlike other markets, we work collaboratively here. I have access to the full inventory of properties, which means I can focus entirely on finding what’s best for my clients—not what I happen to have on hand.
This is what I love about my work now: It’s not about closing deals; it’s about connecting with people, understanding their needs, and helping them find the perfect place to thrive.
Why San Miguel de Allende?
San Miguel is like an onion—it has so many layers waiting to be discovered.
The first layer is obvious: the stunning beauty of the city, with its cobblestone streets, colonial architecture, and vibrant art scene. But peel back a little further, and you find its rich history, deep-rooted traditions, and the incredible sense of community that makes people feel instantly at home.
Then there’s the lifestyle: the warmth of its people, the pace of life, the culture, the food, the weather. And finally, at its core, is a place where people can connect—to others, to themselves, and to a life they’ve always dreamed of.
Helping You Peel Back the Layers
I’m here to guide people who are ready to make San Miguel de Allende their home. Whether you’re looking for a new lifestyle, an investment opportunity, or a second home for part-time living, my goal is to help you navigate this market with clarity and confidence.
I’m not here to sell you something that doesn’t fit. My focus is on connecting you to the right property, the right opportunity, and the right decision for you and your future.
Let’s Explore Together
San Miguel de Allende is more than just a destination—it’s a way of life. If you’re ready to explore its layers, I’d love to guide you on this journey.
Together, we’ll find what works for you, so you can thrive in this incredible city.
