- What’s New
The Coldwell Banker Global Luxury℠ program redefines the world of luxury real estate marketing
in real estate can be traced from San Francisco’s Financial District in 1906 to Manhattan’s prestigious Madison Avenue in 1933, where a visionary entrepreneur redefined luxury real estate marketing by capturing fine estate homes on film.
of the latest technology of the day, along with his belief that extraordinary properties require extraordinary marketing, became the cornerstone of the luxury real estate marketing platform now known as the
COLDWELL BANKER GLOBAL LUXURY® PROGRAM.