Find the perfect “Rosca de Reyes” in San Miguel de Allende

This January 6 in various Spanish-speaking countries we celebrate Three Kings Day. This tradition commemorates the visit of the kings from the East to Bethlehem to worship the Child Jesus. Just as Melchior, Gaspar and Baltasar visited the manger to bring gifts such as gold, incense and myrrh to the child that had just been born, millions of children in different parts of the world eagerly await the arrival of the magicians who will bring those gifts so desired during all year.

But this holiday is not exclusive to the youngest of the house. Along with the gifts, the day is celebrated with a delicious “Rosca de Reyes”. In the family, work or meetings with friends it is customary to eat this bread made with sweet dough and decorated with different fruits. This iconic piece of Mexican confectionery hides inside plastic or ceramic figures that symbolize the search for the kings of the Child Jesus. And if the child comes out in your slice, prepare the tamales for February 2, Candelaria’s Day.

In San Miguel de Allende you can enjoy this delicious tradition in different coffee shops accompanied by a drink that warms up the winter. But if you want to order your “Rosca de Reyes” to share, we recommend some options of bakeries and pastry shops in our city with roscas of different prices, sizes and flavors.

La Colmena

La Colmena was founded in 1901 by Florentino Rayas who enjoyed making artisan bread for himself and his family. Today it is one of the oldest bakeries in Mexico where you can enjoy a Rosca de Reyes with a taste of history.

Panadería La Buena Vida

La Buena Vida has more than 100 years of tradition. Since 1989 it has provided the delights of the art of pastry and bakery to the people of San Miguel. They have individual roscas and different sizes perfect for sharing.


In Panio you can find quality artisan products with Franco-Italian heritage. It is a mixture of flavors and techniques that perfectly combines the excellence and flavor of Mexico, France and Italy in each of its creations. Try its brioche type adaptation of the Rosca de Reyes or if you prefer you can choose its traditional format.

El Petit Four

El Petit Four is a patisserie inspired by the French legacy. Inaugurated in 1998 by Norma Guerrero and Paco Cárdenas, this bakery has been characterized by its croissants, cookies, cakes and pies of different types. Find here the specialties of these Holidays.


This list is only of some bakeries and patisseries, but the truth is that San Miguel de Allende has a wide variety of options that will lead you to celebrate this Three Kings Day with all the magic and flavours of our Mexico.


The CB SMART family wishes you a delicious and very happy Three Kings Day!

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